YouTube hardly has any competitors when it comes to sharing video content with the world. With more than 37 million channels uploading 500 hours of video every minute, it is next to impossible to crack this streaming platform and become a top YouTuber without any strategy or help. If you have recently started out as a content creator on YouTube and want to gain subscribers and get a wider reach then you don’t need to buy YouTube views as you can easily promote your content on Facebook and other social media platforms!
We have listed some simple yet effective ways in which you can promote your videos on Facebook with ease and get an edge over your competitors in no time!
Best Methods for Promoting your Youtube Videos through Facebook
Share your channel link on Facebook groups
The simplest and easiest way to promote your YouTube videos and gain subscribers is by sharing your channel as well as your video links on free Facebook groups. When you share your video link on a group, the video link will show up in the news feed of all its followers. You can also post your YouTube video/channel link in the comment section of groups and pages but there are some things that you should remember before doing that:
- Do not spam your video or channel links on Facebook groups/pages.
- Choose a relevant Facebook group/page to promote your content.
- Share a little description as to why this video might help them.
If you care about the above-mentioned things you are now ready to start promoting your YouTube video/channel on different Facebook pages and groups.
Create a Facebook page for your business
According to YouTube, more than 1000 years of video content is watched on Facebook and most of the users who watch these videos have a tendency to share the video with their friends and family, you can tap into its potential by creating a free Facebook page.
A Facebook page will help you build a community of like-minded people who are interested in the same topic and will help you gain customers for your business as well as subscribers for your YouTube channel and that too without paying a single penny. You can also link to your website as well as other social media profiles to increase the traffic to your channel without a sweat.
Make use of Facebook stories
Facebook stories are short user-generated photo and video collections that can be viewed by the user for a period of time and are a great way to promote your YouTube channel for more engagement. You can promote your YouTube videos by:
- Sharing info about what your next project is even before it starts.
- Putting photos and videos from the shoot on your Facebook story as behind the scenes.
- You can also post small parts of your video after the shoot is complete.
- If you have a trailer or a teaser for your video, then you can put those on your story as well.
- Share the video link on your Facebook story once it’s uploaded on your channel.
Since its inception in March 2017, Facebook stories have become an important tool to promote your YouTube videos as well as your channel and squeeze in more likes, views, and comments than previously possible.
Paid Facebook ads
So, I’m really going to talk more on this one. If you are new to Facebook and don’t have much knowledge about how to promote your YouTube videos on it then Facebook ads are your best bet. It lets you promote your videos to a much wider audience spread across the globe. To get the most out of it make sure to advertise the video which can attract the most viewers. You can read this guide to Facebook ads to learn how to get started.
Facebook has a feature called ads manager that lets you play around with different options to make sure your advertisements get to the right audience. In your Facebook ad campaign, you can share a single ad or create multiple ads to promote different video links. Before starting your Facebook ad campaign remember to analyze your target audience and create ads that they might find appealing.
I usually advise spending money on advertising products rather than videos, but I’ll show you how to advertise videos on Facebook.
To promote a video, find it on your page. I use a method involving a title, a link, and relevant hashtags. You’ll see some initial metrics and shares. To boost your video, look for the ‘boost post’ button. Clicking it reveals various advertising options.
You can see how your ad will look on different platforms and choose to animate the post or other features. For example, you can add a button to your post for different actions like linking to a webpage or a product. In my case, I either use no button or the ‘learn more’ option with the video link. Finally, select the demographic you want to target, either a new group or one you’ve used before.
You can target people in the UK aged 22 to 65, including those who like my page, others, and locals, as well as YouTube enthusiasts. You can customize your audience by selecting gender, age range, location, and specific interests. For example, a cooking channel might target cooking and recipe groups, while a gaming channel could focus on specific games like Call of Duty or GTA.
After setting up your audience and saving it, it appears as an option. For instance, my “YouTube wannabes” audience ranges from 16 to 65 years old, from the UK, England, and the US, interested in YouTube, schools, and various lifestyles.
The system offers automatic placements to optimize ad performance, adjusting where ads are shown based on their success.
Regarding budget, you set a total amount, not a daily limit. For example, if you allocate £50, the system calculates the daily reach, which varies based on your audience and settings. If you’re spending £20 over 10 days, that’s £2 per day. Extending the campaign duration or adjusting the budget changes these figures, allowing for faster or broader ad delivery.
You can now scroll down and use Facebook pixels, which help target audiences from your website for remarketing. For payment, you can use PayPal or a credit card. There’s a note about possible lower ad reach due to the old Facebook algorithm that limited ads with too much text. This has changed, and you can ask for a manual review. If your ad isn’t spam, like a bitcoin mining scam, it’ll likely be approved. Then, you just click ‘publish’, enter your banking details, and you’re set.
Collaborate with Facebook Influencers
Collaboration is the best way to increase your as well as your partner’s reach and what better place to collaborate than on the most visited social media platform on the planet? You can collaborate with brands and influencers that are relevant to your niche to help promote your YouTube videos instead of resorting to unfair means or having to buy YouTube views.
A simple tag on their post will boost your viewers substantially but the best way is to feature in his/her post or story. If they don’t have the time to collaborate then you can ask them for a simple shoutout or sharing a video link. Many brands and influencers are eager to help budding YouTubers all you need to do is ask them but don’t spam them with messages as this might annoy them and will push them to restrict you or block you.
After reading the ways mentioned above, you are now ready to promote your YouTube videos through Facebook and increase your likes, comments, views, and subscribers in no time. So make use of these methods to make the most out of Facebook and get an edge over your competitors as most content creators overlook Facebook when it comes to the promotion of videos.
