Last Updated on June 16, 2023
When it comes to shopping online, you want to keep your financial information safe. That’s where non VBV meaning on credit cards comes into play. Non VBV, which stands for non-Verified by Visa, means that there is no added extra protection to a Visa credit card during online purchases. On the other hand, VBV (Verified by Visa) credit cards have that extra layer of protection.
With VBV, when you make an online purchase, you don’t have to go through an additional verification step. This makes it easier to use your credit card without the hassle of entering an OTP (one-time password), for example, when buying gift cards online. VBV cards, on the other hand, mandate entering the card number, expiration date, and CVC found on the back of the card, which is the standard security measure. Now that you know the basic meaning of the ‘VBV’ terms, let’s delve a little deeper into what Non-VBV stands for.
Non VBV meaning explained
As previously mentioned, VBV stands for Verified by Visa, while non-VBV cards are not validated by Visa and don’t require an OTP or password for transactions. Note that non-VBV cards have lower security measures in place.
Non-VBV cards are often favored by carders for the same reason that it does not require an additional layer of authentication. However, it’s becoming increasingly difficult to find non-VBV credit cards due to the implementation of 3D Secure, which requires verification for online transactions.
When using VBV, both the merchant you’re buying from and the Visa credit card need to be registered for this security feature. If you’re unsure whether your Visa card issuer participates in VBV, you can contact them directly to find out. You don’t even need to get a new Visa card to activate VBV. If you visit a store that uses VBV, you may be prompted to sign up for the service before making a purchase.
Do non-VBV cards exist?
Yes, non-Verified by Visa (VBV) credit cards exist. These cards only require your card number, expiration date, and the CVC on the back of the card for protection.
Unfortunately, hackers can often find ways to bypass this security and gain access to your card. This is why the Verified by Visa (VBV) option comes highly recommended to give you an extra level of security.
But VBV is better security-wise…
Why is VBV better?
When you buy things online, you want it to be both safe and easy. That’s why many online stores use 3D Secure, which adds another layer of security to make online shopping safer. Nevertheless, there are many sites with 2D gateways that still allow online shopping with no OTP.
To make sure that it’s really you making the purchase, Verified by Visa will ask for more information. This can be done directly by you or by looking at your previous buying habits.
Each time you use your card, this security check adds an extra level of protection. So, when you enter your credit card details on a website that accepts VBV, you will see a Verified by Visa message box. It’s like a direct message from your bank to you.
Furthermore, during the sign-up process for VBV, you will create a message that only you and your bank can see. Then, depending on your bank, you will either enter a password or wait for a code to be sent to your mobile phone. This is to confirm your identity and make sure it’s really you.
How does Verified by Visa work?
There are two versions of this tool that you should know about. The first version is still used by many people, but there is also a newer version called 3-D Secure 2.0.
The original version of Verified by Visa had some problems. First, as a cardholder, you had to sign up for the service. They would give you a special code or password, which you had to enter when you made a purchase online with participating merchants. If you couldn’t provide this code, the transaction would be seen as suspicious and automatically declined.
Using the original version of Verified by Visa caused a lot of issues at the checkout. People often forgot their password or entered it incorrectly. They could also get surprised when they were redirected to the Verified by Visa window, which made them give up on their purchase.
As a result, the conversion rate, which means the number of successful purchases, was lower with Verified by Visa version 1.0. This was what prompted the development of Verified by Visa with 3-D Secure 2.0 & Later.
Verified by Visa with 3-D Secure 2.0 and Later
Speaking of the newer versions of Verified by Visa, starting from version 2.0. They have addressed many of the problems with the original version. The updated protocol uses a risk-based analysis to evaluate the risk of each transaction.
Instead of relying on just a password, Verified by Visa version 2.0 and later compares more than 100 different pieces of information to try and confirm your identity in real-time. In most cases, about 95% of the time, you can be authenticated without needing to do anything extra. You won’t even notice that an identity check was done. That is, only around 5% of customers will be asked for additional identification with Verified by Visa version 2.0. This new system aims to provide a smoother and faster experience for users, making it more accurate and easier to use.
How to get VBV card
You don’t have to get a new Visa card just to activate your Visa credit cards online. It’s a quick and easy process. With VBV 1.0, when you shop at a store that uses VBV, they may ask you to sign up before making a purchase.
Your bank might have different requirements. They may ask you to create a personalized message that will show up during your transaction. Alternatively, they might send you a personalized password via text message to your mobile device. Once you register and set up a password, you are immediately protected.
However, the latest version of this security protocol doesn’t really require you to do anything extra. So far you have a valid Visa Credit Card, and authentications and any necessary identity checks on your card are done with almost no input from you. As previously mentioned, 95% of the time, you won’t even notice that an identity check was done.
Frequently Asked Questions
What is VBV password?
The VBV password refers to your Verified by Visa password. It can be a password you create yourself or a one-time password. You use this password when shopping online with participating retailers.
How much to get verified by visa?
To get verified by Visa, there is currently a Zero Dollar Verification Fee set by Visa, which is $0.025. This fee applies when you verify the cardholder’s information without actually charging the card.
Final thoughts – Non VBV meaning
To sum up, online shopping is convenient and lets us buy things from anywhere. However, giving our card details every time we shop can be risky for our information and money.
That’s when Verified by Visa (VBV) comes to the rescue. Check if your bank offers VBV to protect yourself from potential hackers. VBV cards provide extra security with an added security layer, Verified by Visa with 3-D Secure 2.0 & Later take this even further; providing you top-notch security without disturbing you or making you do anything extra. Non-VBV cards offer basic protection but may not be as secure.